Campfire Meals were Cracker Barrel’s version of the McRib, but they hadn’t been around for a while. So when it came time to relaunch the fan favorite meal, we came up with a number of fun, tasty, and at times smelly ways to engage Barrel lovers both young and old.

The Foilthusiasts

This is a web series we created about a family so inspired by Campfire Meals, they decided to wrap their whole life in foil.

Campfire Meals Candle

"The meal that reminds you of camping now has a candle that reminds you of the meal that reminds you of camping."

Camp Out for Campfire Meals

In this series, a dad gets into the Campfire Meals spirit by taking the family camping. On their front lawn. For kind of a long time.